The Emoji Movie is telling about emoji named Gene that travels through the phone of a teenager Alex with his friends, Hi-5 and Jailbreak. He really wants to become the same as his brothers, and for this, along with his friends, he goes on exciting journey through the phone's applications in search of a program that will help him to change.
Target audience: boys and girls aged 3 to 13 years old.
- Russian TV Channels: Pervy kanal, TNT, STS, Carousel, Disney, 2×2, Мult
- DIGITAL: Europa plus radio media partner, special project on KINOPOISK.ru, interactive banner on WIFI.ru
- PR support: inviting of local stars for dubbing of the film, the voicework were made with participation of the rapper L'One and the actress Nastasya Samburskaya. Facade banners on shopping centres and cinemas, digital billboards. The event in "Pioneer" summer cinema in Gorky Park on June 15, 2017: the characters of "The Emoji Movie" tried to get into the Guinness book of records in the category "The most numerous group of people in Emoji costumes, gathered simultaneously in several places around the world".
- PROMO: entertaining events, costumed characters (July 29 - August 20), advertising in cinemas, pre-videos in "Kinomax", "Sinema Park", "Formula Kino", "KARO", "Monitor", "Cinema Star" cinemas, demonstration of a short film "Puppy! ", which is a part of the popular franchise "Hotel Transylvania". McDonald's promo (branding of Happy Meal boxes, In-Store Promotion, POS materials in 600+ restaurants). AVON promo (integration into printed and electronic catalogues), AQA BABY, and Korall companies promo